Tobias Grut is the Brand Manager for The Nordics, a joint Nordic branding initiative initiated by Nordic Council of Ministers – the official body for intergovernmental co-operation in the Nordic Region.

Branding The Nordics is all about starting new conversations. But how do you brand The Nordics when most traditional place branding efforts fights for the same attention with the same arms, and all Nordic countries are so great at branding themselves already?

Tobias will talk about the latest initiative ‘Nordic Talks’. Nordic Talks is a global series of live talks and podcasts addressing the UN SDGs. Through conversations with some of the brightest minds in the Nordics and their counterparts from around the world we want to inspire each other to act – for a better, more sustainable future. Nordic Talks is an open source concept which everybody can use and tap into when the “Nordic” story adds value to their agenda, whether being an embassy abroad, an enterprise or an individual with a Nordic mindset.

Tobias has a background from several strategic design- and branding agencies, where he’s been working with clients from both public- and private sector, helping them in building strong brands.